Understanding Human Behavior
in the Age of AI
About
Exploring the Intersection of
Behavioral Science and AI
Behavioral AI Lab is an independent research and advisory initiative exploring the intersection of behavioral science and artificial intelligence.
We study how people interact with AI, how AI influences human behavior, and how behavioral science can help build safer, more trustworthy, and more human-centered technology.
Behavioral AI Lab is an independent research and advisory initiative exploring the intersection of behavioral science and artificial intelligence.
We study how people interact with AI, how AI influences human behavior, and how behavioral science can help build safer, more trustworthy, and more human-centered technology.
Behavioral AI Lab is an independent research and advisory initiative exploring the intersection of behavioral science and artificial intelligence.
We study how people interact with AI, how AI influences human behavior, and how behavioral science can help build safer, more trustworthy, and more human-centered technology.
What We Do
Applying Behavioral Science to the Age of AI.
Behavioral AI Research
01
We study how people interact with AI, how AI influences human behavior, and how behavioral science can help us understand emerging risks and opportunities.
Behavioral AI Research
01
We study how people interact with AI, how AI influences human behavior, and how behavioral science can help us understand emerging risks and opportunities.
AI Manipulation
02
We develop behavioral and AI-based approaches to detect psychological manipulation and emerging forms of digital fraud before significant harm occurs, enabling earlier and more effective intervention.
AI Manipulation
02
We develop behavioral and AI-based approaches to detect psychological manipulation and emerging forms of digital fraud before significant harm occurs, enabling earlier and more effective intervention.
Safety by Design
03
We help organizations anticipate human vulnerabilities and integrate behavioral science into the design of AI systems that promote trust, reduce unintended risks, and better support human decision-making.
Safety by Design
03
We help organizations anticipate human vulnerabilities and integrate behavioral science into the design of AI systems that promote trust, reduce unintended risks, and better support human decision-making.
Safety by Design
03
We help organizations anticipate human vulnerabilities and integrate behavioral science into the design of AI systems that promote trust, reduce unintended risks, and better support human decision-making.
Behavioral Red Teaming
04
We examine how AI systems can influence, persuade, or manipulate people—identifying behavioral risks that traditional technical evaluations may miss.
Behavioral Red Teaming
04
We examine how AI systems can influence, persuade, or manipulate people—identifying behavioral risks that traditional technical evaluations may miss.
Featured Projects
Selected for the United Nations AI Dialogue Partnerships Hub
Behavioral AI Lab leads the Global Partnership for Detecting and Preventing AI-Enabled Manipulation and Scams, an international initiative bringing together behavioral science, AI evaluation, and multilingual AI to develop practical approaches for detecting and preventing AI-enabled manipulation and fraud.
RESEARCH AT A GLANCE
Turning Behavioral Research
Into Real-World Impact
$11B+ in Losses
U.S. Fraud Involving Cryptocurrency, 2025
$11B+ in Losses
U.S. Fraud Involving Cryptocurrency, 2025
175 Cases
Documented Scam Cases
120+ Wind
Documented Scam Cases
$7.2B in Losses
U.S. Cryptocurrency Investment Fraud 2025
15,000+ Messages
Scammer Messages Analyzed
15,000+ Messages
Scammer Messages Analyzed
Behavior.
Behavior.
AI.
AI.
Society.
Society.
JOURNAL
Exploring the Human Side
of Artificial Intelligence.
Explore more insights on human-centered AI.
Explore more insights on human-centered AI.
FAQ
Understanding Our Work
And Approach.
What does Behavioral AI Lab do?
Who do you work with?
What is behavioral AI research?
What is behavioral red teaming?
How can I collaborate with Behavioral AI Lab?
Understanding People. Shaping Better AI.
Understanding People.
Shaping Better AI.
Understanding Human Behavior
in the Age of AI
About
Exploring the Intersection of
Behavioral Science and AI
Behavioral AI Lab is an independent research and advisory initiative exploring the intersection of behavioral science and artificial intelligence.
We study how people interact with AI, how AI influences human behavior, and how behavioral science can help build safer, more trustworthy, and more human-centered technology.
Behavioral AI Lab is an independent research and advisory initiative exploring the intersection of behavioral science and artificial intelligence.
We study how people interact with AI, how AI influences human behavior, and how behavioral science can help build safer, more trustworthy, and more human-centered technology.
Behavioral AI Lab is an independent research and advisory initiative exploring the intersection of behavioral science and artificial intelligence.
We study how people interact with AI, how AI influences human behavior, and how behavioral science can help build safer, more trustworthy, and more human-centered technology.
What We Do
Applying Behavioral Science to the Age of AI.
Behavioral AI Research
01
We study how people interact with AI, how AI influences human behavior, and how behavioral science can help us understand emerging risks and opportunities.
Behavioral AI Research
01
We study how people interact with AI, how AI influences human behavior, and how behavioral science can help us understand emerging risks and opportunities.
AI Manipulation
02
We develop behavioral and AI-based approaches to detect psychological manipulation and emerging forms of digital fraud before significant harm occurs, enabling earlier and more effective intervention.
AI Manipulation
02
We develop behavioral and AI-based approaches to detect psychological manipulation and emerging forms of digital fraud before significant harm occurs, enabling earlier and more effective intervention.
Safety by Design
03
We help organizations anticipate human vulnerabilities and integrate behavioral science into the design of AI systems that promote trust, reduce unintended risks, and better support human decision-making.
Safety by Design
03
We help organizations anticipate human vulnerabilities and integrate behavioral science into the design of AI systems that promote trust, reduce unintended risks, and better support human decision-making.
Safety by Design
03
We help organizations anticipate human vulnerabilities and integrate behavioral science into the design of AI systems that promote trust, reduce unintended risks, and better support human decision-making.
Behavioral Red Teaming
04
We examine how AI systems can influence, persuade, or manipulate people—identifying behavioral risks that traditional technical evaluations may miss.
Behavioral Red Teaming
04
We examine how AI systems can influence, persuade, or manipulate people—identifying behavioral risks that traditional technical evaluations may miss.
Featured Projects
Selected for the United Nations AI Dialogue Partnerships Hub
Behavioral AI Lab leads the Global Partnership for Detecting and Preventing AI-Enabled Manipulation and Scams, an international initiative bringing together behavioral science, AI evaluation, and multilingual AI to develop practical approaches for detecting and preventing AI-enabled manipulation and fraud.
RESEARCH AT A GLANCE
Turning Behavioral Research
Into Real-World Impact
$11B+ in Losses
U.S. Fraud Involving Cryptocurrency, 2025
$11B+ in Losses
U.S. Fraud Involving Cryptocurrency, 2025
175 Cases
Documented Scam Cases
120+ Wind
Documented Scam Cases
$7.2B in Losses
U.S. Cryptocurrency Investment Fraud 2025
15,000+ Messages
Scammer Messages Analyzed
15,000+ Messages
Scammer Messages Analyzed
Behavior.
Behavior.
AI.
AI.
Society.
Society.
JOURNAL
Exploring the Human Side
of Artificial Intelligence.
Explore more insights on human-centered AI.
Explore more insights on human-centered AI.
FAQ
Understanding Our Work
And Approach.
What does Behavioral AI Lab do?
Who do you work with?
What is behavioral AI research?
What is behavioral red teaming?
How can I collaborate with Behavioral AI Lab?